Our story
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Mission
«Developing the art of confectionery, we bring celebration to every home»
Values
Our goal is to become better every day.
Our family is every employee and guest.
The guest is the most important person in the SAFIA family.
Product — exquisite taste from natural ingredients.
We love our work and contribute to business development.
Principles
We do everything to ensure our guests are satisfied and come back again and again
We grow ourselves, help colleagues grow and inspire others by our example
Each of us contributes to the development of the team and business to achieve a common result
We see opportunities in any situation, take responsibility for our actions, helping the business achieve its goals
Our communication is built on respect, trust, and transparency.
Our achievements
Achievements in HR
- The best praise is a result that speaks for itself. Safia Confectionery House continues to delight its customers, reach new heights, and strengthen its reputation as a reliable and high-quality brand. Our success is not only a mark of recognition but also an endless source of inspiration for future growth. Each achievement motivates us to go further, strive for excellence, and keep bringing our guests even better products and service.
We are proud that in the 9 years since the founding of the Safia brand, we have achieved impressive results. Today, more than 145 branches are open, including 4 in Kazakhstan, as well as major branches across Uzbekistan: Fergana, Andijan, Namangan, Bukhara, Karshi and Termez, Urgench and Kokand.
Safia has become an international brand, continuing to grow steadily and strengthen its positions. Our team has more than 3,500 employees — highly qualified professionals dedicated to their work, who every day help us create the taste and atmosphere our customers love.
